Fellow Surplus Lines, Casualties, Excess Liabilities, Catastrophic Risks, Lloyd’s Names, Bermudans and Other Income-Smoothing Devices:
First, my heartfelt apologies for the long paws (honk) between this post and the last one. Also, my heartfelt apologies for writing again so soon.
A little housekeeping: a hearty ITP welcome to my Dad’s pal, Esteemed Southside Psychology Colleague — a speedy and full recovery to one and all — as well as to another Bad-Faith maven.(1)
Also, if you just aren’t getting enough, I am now up on the journalism site of the major Ivy League institution. Finally, look for the upcoming tour for my new memoire: “Mir Yiddische Insuransche Bubbeh; or Seiche! That Was Some Storm!”
Ok, now installment two of ITP’s book report on Berardinelli et al (2).
Last time, we introduced the landmark book that brought to light consulting giant McKinsey & Co.’s project to, in McKinsey’s words, “radically alter” (3) Allstate Corp.’s approach to claims through a re-engineering project known as “Core Claims Process Redesign,” or CCPR, which was reproduced at other insurers. At State Farm it was called “Advanced Claims Excellence,” or ACE, at USAA, PACE, etc.
We saw that it was dramatically effective from Allstate’s shareholders’ perspective. A five-fold improvement in yearly earnings is dramatic by any standard. We should have added that Berardinelli calculates CCPR had resulted in $6 billion to $15 billion in additional net income by fighting minor claims, which is make up the bulk of payouts.
The slides are mostly about auto claims. The strategy involved “managing the components of severity” — that is, how much Allstate paid in auto cases involving bodily injury, uninsured or underinsured motorists (BI, UM/UIM) claims — and to “significantly alter representation rates,” (3) that is, to adopt a “boxing gloves” (McKinsey’s word) strategy for policyholders who hire lawyers.
McKinsey promised a 5% to 15% reduction in claims payouts, and delivered far more. The language in Slide 30 gives a clue as to the culture shift: “Claims is not one homogeneous portfolio where one winning formula can be applied across the board.” Heretofore, claims per say were not considered an adversarial part of insurance.
Slide 2360 says “capturing the opportunity” would require “reducing the number of represented claimants and more aggressively managing the claims that do become represented.” Remember, the criteria is not rooting out insurance cheats, but going after policyholders who hire lawyers.
Why? Slide 6038: “According to Field Survey, weighted average loss payout by injury for BI and UM/UIM (uninsured/underinsured motorists) is at least 50% higher for attorney represented claims compared to nonrepresented claims.” That’s because policyholders are amateurs in handling their own claim; but then, according to insurance law, they’re supposed to be. You don’t need to be a banking lawyer to make a withdrawal.
I won’t go into the tactics for “aggressively managing” represented claims because it just annoys War Eagle to read about abuses of legal process.
Below, if you prop your computer up on its left side and get out a magnifying glass, you will see how McKinsey sees how to change the “current game” to the “new game.” The graph shows how fairly uneven rates of settling claims — because claims do involve different people, different injuries, different circumstances — suddenly will become uniform. Why? Because policyholders will be presented with a single offer to take or leave. The choice becomes accepting it or fighting for years.

A particularly regrettable feature of CCPR was to accept — indeed to provoke — higher litigation rates. Slide 6325: “A key part of this process will be development of market-wide strategies to strengthen negotiation and litigation approaches. These strategies will include significantly higher levels of litigation to establish more consistent values.” The emphasis is mine.
(There is irony in the “consistent values” thing, which we’ll get to next time.)
As Berardinelli writes:
“Allstate would pay casualty claims ‘promptly,’ within about six months, if the policyholder were willing to give Allstate shareholders a ‘cut’ from their fair share of the claim fund. McKinsey was betting around 90% of policyholders would do just that — willingly give Allstate shareholders a cut from their share of the claim fund without a fight.”
And:
“…McKinsey’s ‘no negotiating,’ Enron-style settlement strategy was deliberately designed to drive unwitting policyholders and claimants headlong into the ‘kill box’ (Berardinelli’s word) of McKinsey’s Zero Sum Economic Game — the American judicial system.”
Next time: Berardinelli and the McKinsey Slides (III) — Comes “Colossus.”
Private Note to the Stout-Heart-Princess-of-Ward-8: I recycle jokes, you see.
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2. From “Good Hands” to Boxing Gloves: How Allstate Changed Casualty Insurance in America, Berardinelli, Freeman and DeShaw (Trial Guides LLC 2006)
3. “Our change goal is to redefine the game…to…radically alter our whole approach to the business of claims,” (McKinsey Slide 5166.)